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Every brand dreams of producing an iconic watch and few watches are more iconic than the Jaeger-LeCoultre Reverso. Despite the art deco timepiece brimming with style, the watch was born from a functional requirement. British colonial army officers stationed in India sought a watch which would shrug off the harsh treatment of a keenly contested chukka while playing polo. The Reverso was the answer. Its hinged inner case allowed the wearer to hide the watch glass from stray polo balls, protecting the timepiece from potentially costly impacts.

Launched in 1931, the Reverso has been a key pillar of the maison’s collection ever since. Later the brand would release vibrant red and blue dials, clearly paying due reverence to “Les Années Follees”, the Crazy Years. In recent times, Jaeger-LeCoultre has revisited these former beauties with various tribute models.

The case back of the Reverso provides a means for an individual to personalise his/her watch. Engraved motifs, enamel miniature paintings and snow-set diamonds have all featured on unique commissions over the years. Jaeger-LeCoultre has also been true to its mechanical origins, housing perpetual calendars, tourbillons and minute repeaters within the graceful confines of an elegant Reverso case.

Arguably the single biggest strength of the Reverso is the longevity of the design. Some 80 years later, the Reverso continues to exude a timeless beauty, untouched by the fickle hand of fashion and bestowing an abundance of eye-appeal which remains as profound as ever.